Firms ink partnership to boost AI-driven innovation in businesses, media

DAR ES SALAAM: TANZANIA’s businesses and media sectors are set for a major boost with smart technology solutions following the inked partnership between BSM Washauri (TZ) Ltd, and Adanian Labs South Africa Pty Ltd, a pan-African technology company renowned for its innovation in artificial intelligence (AI) and digital transformation. This collaboration, which was officially sealed …

DAR ES SALAAM: TANZANIA’s businesses and media sectors are set for a major boost with smart technology solutions following the inked partnership between BSM Washauri (TZ) Ltd, and Adanian Labs South Africa Pty Ltd, a pan-African technology company renowned for its innovation in artificial intelligence (AI) and digital transformation.

This collaboration, which was officially sealed on Monday in Dar es Salaam, marks a significant milestone in expanding the reach of innovative, AI-driven solutions nationwide.

In this partnership agreement BSM Washauri has been formally appointed as an independent, non-exclusive marketing and sales agent for Adanian Labs’ Software as a Service (SaaS) platforms within Tanzania.

The partnership marks a pivotal step in Tanzania’s digital transformation journey, bringing together Adanian Labs’ cutting-edge AI expertise and BSM Washauri’s deep local insight to foster enterprise innovation, data-driven decision-making, and future-ready leadership across key sectors of the economy.

“We are honoured to partner with Adanian Labs in bringing cutting-edge AI digital solutions to Tanzanian enterprises,” said Mr Bakari Machumu, CEO of BSM Washauri (TZ) Ltd. “This collaboration aligns with our mission to support businesses in achieving scalable and sustainable growth through smart technology and strategic innovation.”

“We are proud to support the empowerment of Tanzanian business leaders and media professionals with the tools needed to seize the opportunities AI presents.

While there is growing awareness about the importance of AI, awareness alone is not enough. What matters next is understanding the what, why, and how – key steps toward meaningful adoption and real-world impact.

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At BSM Washauri, we are excited to partner with Adanian Lab to help position Tanzania for success in the AI-driven future.”

“Tanzania has the talent, infrastructure, and ambition to become a beacon of AI-driven development in East Africa,” said Ms Irene Kiwia, Co-Founder and Chief Growth Officer of Adanian Labs. “This partnership is about building real capabilities on the ground.

Together with BSM Washauri, we are creating a pipeline of AI-savvy leaders and organizations equipped to shape the future of Tanzanian business.”

At the core of this partnership is a series of AI for Leaders training programmes, designed to demystify artificial intelligence for executives and equip them with the tools to lead data transformation within their institutions.

The programme will also provide tailored AI-readiness assessments, strategy development, and enterprise AI adoption support for businesses across industries, from finance and logistics to manufacturing, retail, agriculture, and healthcare.

These programs will support organizational readiness, policy development, and AI implementation strategies, making AI adoption both practical and impactful.

In addition to executive training, the collaboration will offer Tanzanian enterprises access to Adanian Labs’ AI Center of Excellence-as-a-Service (AICEaaS), a platform that provides hands-on AI talent, strategy consulting, and product innovation support.

The initiative is set to play a key role in enabling organizations to solve real-world challenges using AI, from optimizing operations and enhancing customer experience to driving inclusive growth.

The first phase of the programme will begin next month, with a focus on priority sectors and anchor institutions. Strategic roundtables, public-private dialogues, and regional workshops will follow, with the goal of positioning Tanzania as a regional hub for AI innovation and enterprise transformation.

The agreement underscores a mutual commitment to ethical marketing, robust data protection, and full compliance with Tanzanian laws and regulations.

It also reflects a shared vision of positioning Tanzania as a regional hub for AI innovation, enterprise solutions, and digital excellence.