| Title | Creating powerful brands in consumer, service and industrial markets |
|---|---|
| Author | Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald |
| Year | 2003 |
| Edition | 3rd ed |
| Volume | |
| Series | |
| Publisher | Elsevier/Butterworth-Heinemann |
| City | Boston Mass., Oxford |
| Language | English |
Size: 6.79MB | Pages: 467 |
LLC: N/A | DDC:
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