Title | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA |
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Author | Bruna Jochims, Juliann Allen |
Year | 2023 |
Edition | |
Volume | |
Series | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
Publisher | Springer |
City | Cham |
Language | English |