| Title | Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders |
|---|---|
| Author | Adam Morgan |
| Year | 2009 |
| Edition | 2 |
| Volume | |
| Series | |
| Publisher | Wiley |
| City | |
| Language | English |
Size: 1.92MB | Pages: 368 |
LLC: N/A | DDC:
